since 1976
since 1976
Stellantis, a global automotive leader and the world's fourth-largest automaker, marked its much-anticipated debut at the Malaysia Autoshow 2024. Following the successful launch of the all-new PEUGEOT 408 less than a month ago, the automaker continues its momentum by showcasing a lineup of exciting vehicles across three marques under the Stellantis’ brand portfolios - PEUGEOT, Citroën and Leapmotor at the Autoshow.
This debut signifies Stellantis Malaysia’s long-term commitment to the Malaysian market and outlines its vision to be the ultimate house of brands offering a range of multi-energy vehicles across different segments and different demographic needs in Malaysia.
Jamie Francis Morais, Managing Director, Stellantis Malaysia said, "We are thrilled to be making our debut at the Malaysia Autoshow. Stellantis isn't just making a pit stop in Malaysia. We're here to stay, to become a true partner in your automotive journey where we strive to craft extraordinary experiences — from the moment you step into one of our showrooms to the countless miles you clock in on the road.”
“We’ve had a fantastic start with the all-new PEUGEOT 408 launch last month with over 300 bookings and counting to date, which is a strong testament to the car’s undeniable appeal. Next, we’re looking at how we can further cater to the different consumer preferences and lifestyles be it from reviving iconic brands such as Citroën and introducing new ones like Leapmotor for those who want to own an EV in the near future,” added Morais.
Proudly Assembled in Malaysia
PEUGEOT, known for its alluring designs and innovative spirit, took center stage at the Stellantis booth. The spotlight shone brightly on two exceptional vehicles – the all-new PEUGEOT 408 and the enhanced PEUGEOT LANDTREK Special Edition (SE). Both the LANDTREK Allure and LANDTREK SE are proudly assembled at the state-of-the-art Stellantis Gurun plant in Kedah.
The all-new PEUGEOT 408 is completely redesigned to redefine its segment, showcasing the brand’s forward-thinking design philosophy and fine engineering and technology. Offered in 3 distinct variants – Allure, Premium, and GT – with a starting price of RM146,055*, the all-new 408 is an accessible option for those seeking a truly exceptional driving experience.
The PEUGEOT LANDTREK SE further exemplifies the brand's dedication to the Malaysian market, especially its understanding of the country's diverse road conditions and driving styles. Featuring upgraded suspensions for a sportier ride and a selection of new, practical accessories, the PEUGEOT LANDTREK SE has a new unique look that has been meticulously enhanced to excel in both urban and off-road environments.
Available in Rockstone Grey and Ceramic White, the LANDTREK SE retails at RM129,124* allowing adventure seekers to embrace their spirit of exploration with confidence.
Parisian Flair Teases Return to Malaysian Streets
Citroën, another esteemed name under the Stellantis house of brands, hinted at its upcoming Malaysian return. The iconic Ami Buggy – a unique, EV Quadricycle, and the all-new C3 Aircross, renowned for its superior comfort, practicality, and space were on display at the Stellantis booth. These vehicles underscore Citroën's commitment to making continental cars more accessible while blending bold design with unparalleled comfort infused with innovation.
Morais said, “We see a tremendous opportunity to reintroduce our customers in Malaysia to the world of Citroën. The brand promises to inject innovation, comfort, and joy into your drive, and we are confident that our vehicles will resonate with Malaysians who appreciate a touch of Parisian flair”
Championing Electric Mobility
Stellantis recently announced the start of operations of Leapmotor International, which is a joint-venture strategic partnership with Leapmotor, a leading EV technology powerhouse from China. Leapmotor International’s EV product offering is considered complementary to Stellantis’ current technology and portfolio of iconic brands and will bring more affordable mobility solutions to global customers in the fourth quarter with Malaysia included in the growth plans.
The Leapmotor C10 is Leapmotor’s first global product, built according to global design and safety standards. The C10 is based on Leapmotor’s self-developed LEAP3.0 technology architecture, featuring industry-leading intelligent electric technology such as central integrated electronic and electrical architecture, cell-to-chassis (CTC) technology, and its flagship intelligent cockpit. It is a fully equipped, family-centric D-segment vehicle with best-in-segment premium ride and handling experience, featuring up to 420 km WLTP range, and a 5-star E-NCAP rating.
For more information, visit www.peugeot.com.my or follow our social media channels to stay updated.
*Price stated is on-the-road without insurance for individual registration
** Terms & Conditions apply for promotions at the Malaysia Autoshow 2024
